Ms. Anne Miner

Anne Miner
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Ms. Anne Miner's Biography

Type Of Business:
The Dunvegan Group specializes in the measurement and management of Business-to-Business customer relationships to improve your bottom line. We collect customer feedback in an objective manner, analyze the feedback, diagnose the strength of your relationships and provide you with individual prescriptions to strengthen the bond between your company and your customers.
Marketing Area:
Customer Retention, Employee Retention, Building Competitor Resistant Relationships, The Platinum Rule, Executive and team coaching.
Major Product/SVS:
The feedback we collect provides the foundation for a comprehensive Prescriptive Action Report™ (PAR™) for each customer interviewed. Prescriptive Action Reports™ deliver critical insights that pinpoint opportunities to leverage customer advocates, validate suspected issues and detect other threats before they become issues. The actions prescribed ensure that priority is given to those efforts that will have the greatest impact on customer retention.
Education Degrees:
Master of Business Administration, University of Guelph, (1999); Bachelor of Arts in Social Sciences, University of Guelph (1981)
Affiliations Awards:
American Society for Quality; National Association of Professional Women; International Women's Forum; Marketing Research and Intelligence Association
Place of Birth:
Board of Directors of International Women's Forum Canada (2011 to current), Board of Directors, YMCA (1990-1994); President Oxford Women in Networking (2013)
Number Of Years In Profession:
Number Of Years In Current Position:
What Does He/She Attribute Success To:
She attributes her success to her resilience, rapport-building skills, hard work, and ability to step back and see the results that her company has provided for its clients.
Why did you become involved in your profession or industry?:
She became involved in her profession after venturing into the field of marketing research. After college, she felt that she could handle business operations better than most, so she decided to open her own business.
Extended Bio Profile:
Anne Miner, the founding partner of The Dunvegan Group, first entered the field of marketing and survey research in 1974. Since then, she has been the lead customer satisfaction consultant on assignments across virtually all product and service categories, from diapers to transportation. Anne is respected for her ability to work closely with her clients’ teams to identify the issues to be investigated, focus on what is actionable, and develop creative solutions.

In addition to working with a portfolio of clients and managing the operations of The Dunvegan Group, Anne has contributed to the community through membership on various Boards including the International Women's Forum, YWCA, American Marketing Association (AMA), and Canadian Agri-Marketing Association (CAMA). She is a member of the Marketing Research and Intelligence Association and she ensures that The Dunvegan Group carefully adheres to the code of conduct of this organization.

Anne Miner is the author of “Measuring Up! A Guide to Success with Customer Feedback”, a book reflecting on over 20 years of her dedication to customer satisfaction and measurement, as well as “The Bottom Line on Customer Retention: it pays to care!” which discusses The Dunvegan Group’s findings from more than 10 years of research on customer relationships and customer retention.

Anne Miner holds a BA and an MBA from the University of Guelph. She was among the first researchers in Canada to be awarded the prestigious designation of “Certified Marketing Research Professional” by the Professional Marketing Research Society (now the Marketing Research & Intelligence Association).
Position Responsibilities and Duties:
Functioning as the chief consultant; Overseeing the preservation of the company; Managing a team of 20 people who actively interview and survey customers to better understand their needs and wants. Training and coaching.
Education Certifications:
Certified Marketing Research Professional
Certified Trainer of the Platinum Rule
2013 Medal of Achievement, University of Guelph Alumni
Where Will You Be In 5 Years:
In five years, Ms. Miner intends to expand the company internationally.
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